Maxine is an independent sales agency founded by Bea Birdsong, an industrial designer and product developer with a rich background in retail. Having created her own handbag and hat brand and owned stores in San Miguel de Allende and Newport Beach, Bea understands the challenges and opportunities from multiple perspectives.

Her passion lies in seeking out hidden gems—uncovering exceptional pieces that deserve wider recognition. She is naturally drawn to the stories behind brands, seeing how designers transform their visions into reality and helping them reach the audiences they've dreamed of.

Maxine’s vision centers on creating meaningful connections between Latin America, U.S., Europe and beyond. Bea sees her work as a cultural bridge, facilitating an exchange of beauty, craftsmanship, and artistic perspectives across borders. This multicultural approach enriches both the brands and the markets they enter, creating value that transcends mere commerce.

The selection process is intentional and values-driven. Maxine seeks brands that embody: uncompromising quality and craftsmanship, uniqueness, sustainable practices and materials, fair trade principles and ethical production and responsible, small-batch manufacturing.